Striving in a fiercely competitive world is no mean feat. Nokia, one of the premier handset manufacturers has been increasingly feeling the heat that the growing mobile market players have been fanning towards it.
Nokia, apparently, is in the midst of planning to go aggressive with its new launches. This year, Nokia will launch 40 new models in the market, 12 of which will be in the smartphone category. This drastic move from Nokia isn’t one in a vacuum. The brand has been seeing its business dip in recent times, owing to the dominance of other players in the smartphone market in India, and abroad as well. Nokia expects to retain or rather regain its dominance in the smartphone category with the launch of its 12 models in the same. The price range of these models is yet to be disclosed, however, just the number of models that it plans to launch should allow Nokia some wriggle in the competition.
According to a recent research report by IDC (International Data Corp.) called the Worldwide Quarterly Mobile Phone Tracker, Android remains to be the hot favorite with the masses followed by Blackberry, iOS, Symbian, Windows Phone 7. Nokia, however, is in no mood to accept these figures as true.
The IDC report itself claims to be a mere prediction of what the mobile market could look like in the coming years.