January 6, 2012

Facebook second most accessed site, behind Google in the US

In a study carried out by Nielsen Media Research, it has been concluded that Google is the number one website in the U.S. The number two spot is taken by Facebook, followed by others, such as Yahoo!, MSN, YouTube and Microsoft in that order. There are some interesting facts to consider. The study was completed between January and October, this year. The ranking displayed based on the number of average unique visitors that accessed each site. Google took a lead of roughly 11 percent in terms of these numbers, over Facebook. The data was collected based on computers used in offices and homes. Some 153.4 million visitors from the U.S accessed Google. on an average per month.

Although this was a study done by Nielsen in the U.S, similar patterns are expected for other countries around the world, including India. The use of Google is obvious, whereas Facebook is a major phenomenon these days. Microblogging services like, Twitter didn’t not figure in that list - sites like Wikipedia, Apple and Ask.com did. The study shows without a doubt, the dominance of Google on the web and these numbers reported don’t even include international traffic.

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