June 17, 2011

Yahoo launched Direct Display Builder in India

Yahoo! Inc. launched Direct Display Builder in India. This new search service places information directly into the search result pages, rather than following the traditional way of displaying it only after clicking the second time; something similar to Google's Instant Search feature. Thus, if you enter the search term 'Mumbai weather', a small box will open, showing the weather in Mumbai, even without you having to press ENTER.

Amit Dayal, Vice President (Engineering, Search and Marketplaces group), Yahoo! said, "DD Builder currently supports 15 categories, including movies, celebrities, stocks, weather, news, shopping and locals in India. Our idea is to at least double it here, and to 200 in the US soon. You will see a larger set of rich categories to smaller ones". He also said that the company had tied up with Nokia last year to introduce the mobile phone maker's digital mapping arm, Navteq's maps in the US later this year. When asked about the same for India, he said, "While Nokia will be the backend for the maps, we will be building the user experience. It s a global strategy and if it (maps) were to be offered in India, the partner will be Nokia".

Also, Yahoo! plans to launch Search Direct, which is a tool combining content and structured data, resulting in a rich search experience, and Bingo Algo: Transition by the end of this year. It must be noted that the search provider had recently also launched Vertical Intent Search and Quick Apps, which may have helped increase the number of people using Yahoo! By 1.7% from April (17.5%) to May (19.6%), while competitors Google and Bing registered a negative growth of 0.84% and 0.74% respectively.

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